Flower Powerz

A startup CBD company located in Maryland. Flower Powerz is dedicated to delivering you the best premium products with one goal in mind; healing your mind, body, and spirit through natural remedies. They provide their customers access to pure CBD products that are carefully formulated using only the best ingredients available, including extracting CBD directly from the farm. Flower Powerz came to DSD looking for a unique logo that would be distinguishable from the many CBD businesses out there. Below is our collaborative process of the final logo design.

What we did:

· Logo Design

Attributes & Moodboard

We start with understanding the business and/or products. We need to be sure that we are on the same page with the client. We begin by curating images that reflect the brand attributes from the creative brief.

Confident
Connected
Improved Health
Mind, Body, & Spirit
Friendly
Easy-Going
Relaxed
Relieved

Logo Process

After various concepts, we select a mark that best represents the brand. Below is the selected logo mark that references the polygon shape from the chemical composition of CBD. Our goal was to create a mark that did not reference a cannabis leaf in any way shape or form.

Logo Construction

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